There’s a reason most people never question the word “normal.” It’s everywhere. It’s comfortable. It sounds like safety. But when I started Lamron Wen I started asking myself a question I couldn’t shake: who decided what normal was supposed to look like — and why did I keep following it without thinking? Lamron Wen is “New Normal” spelled backwards. That wasn’t an accident. It was the whole point. I didn’t want to build just another brand. I wanted to build something that mea